Camberwell Centre Association
What we do
Business support levy – working together for everyone’s success
Camberwell traders first implemented the marketing and business support levy in 1996 to ensure that all businesses contributed to the success of the precinct.
The levy is collected by Boroondara Council and passed on to the Camberwell Centre (Traders’) Association to engage marketing professionals to undertake promotion and business support initiatives. This was more important than ever over the past 12 months to mitigate the impact of COVID-19. We were able to help struggling business owners, communicate government directives and support opportunities, and ensure connection with the community.
The association is proud to have been able to reduce the CIV rate each renewal period and, mindful of the burden businesses are currently facing, have reduced the rate again. The scope of marketing activity undertaken and the level of professionalism is very impressive within a tight budget and includes a program of advertising, events, a sophisticated online presence for the precinct, and platforms for shared marketing opportunities for our businesses.
As we begin a new chapter for the precinct, we need to work together to ensure the continued success of your business. As well as continuing this comprehensive program of activities, outlined below, we will also develop our research to ensure our marketing is relevant to the shifting demographics and business style of our community, so the precinct remains attractive to both customers and tenants.
We have established, maintained, and continue to develop a sophisticated digital strategy that incorporates websites for both the retail and professional service sectors, and microsites to support individual events, interlinked with social media. This includes:
- A business directory with individual trader pages with links to your website, Google Maps, and social media channels
- Precinct and trader news, special offers, community news, events, and competitions
- Trader Portal for business resources, support links, and advice
- Professionally written ‘Meet a Trader’ articles to share the stories behind your brands and SEO-driven articles about seasonal and retail topics, to drive traffic to the website and trader pages
- Our intensive social media management shares local news and your posts, reaching customers that may not know you but shop locally
- Monthly email newsletter to a database of more than 8000 subscribers
- A separate Camberwell Business website for B2B and professional services promotion
- Professional video and photography to support the Camberwell precinct brands.
Other promotion and events
- Regular use of targeted niche publications including tourism and family magazines
- Radio campaigns on major stations
- The Camberwell Citizen newspaper, a quality publication distributed to 30,000 local households and businesses
- A comprehensive promotions calendar for major community events such as the Christmas Family Day, CamberWELL-BEING to promote the health and wellness sector, Camberwell on Canvas art show exclusively for Burke Hill, and a food and dining promotion.
Working with the community
- The association acts as an advocate on behalf of Camberwell businesses to council in relation to matters like parking, rubbish, infrastructure, relevant policies, and pay 50/50 for a graffiti removal arrangement to keep the precinct and business premises looking respectable
- We represent the precinct to Mainstreet Australia, state and federal governments, and have secured more than $220,000 in grants for business support and CCTV
- Our arrangement with Rotary’s Camberwell Sunday Market allows us to use additional funds for cooperative marketing. We also work closely with Camberwell Community Centre and other local groups, schools, and charities.
Having a ‘central management’ allows us to offer advice and direction for business operators and customers. This was crucial during the pandemic as we could quickly share news, updates, and links for practical and health support. We were able to share how businesses pivoted during the crisis and keep customers aware of how they could still engage. Our communications include:
- Regular customer and trader updates (digital)
- Printed quarterly newsletter, hand-delivered to all businesses
- Regular personal contact and a weekly promotions meeting open to all
- An on-site professional precinct manager, available to traders for business support and advice.
Not just retail
The levy supports all businesses by giving value to their business location. A vibrant, successful, clean, safe, and interesting precinct attracts quality business operators, staff, customers, and tenants. Marketing initiatives include support for professional businesses through the retail and business websites. We run a series of Business Forum networking events for businesses to promote their events and develop business connections. The association also manages the administration of the Camberwell Business Club, which has operated since 1948, a significant achievement.
Learn more about the association and committee here.