Coles Local Camberwell offers new format store and sustainable shopping

Camberwell Junction has welcomed a new Coles Local store that offers customers a huge range of products and sustainable ways to shop.

The revamped store, located inside Camberwell Place shopping centre, is committed to helping customers reduce plastic packaging and waste and offers loose fruit and vegetables, a frozen fruit ‘scoop and weigh’ station, as well as refill stations for coffee beans, olive oil, orange juice, and body and home care products including shampoo and washing detergents.

The store also has a dedicated vegetarian section, a comprehensive range of ready meals, fresh pasta options, and a speciality cheese section.

The bespoke format supermarket is currently one of 10 across the country, including five in Victoria.

Head of Coles Local Michael Fahd said customers were increasingly searching for a specialist retailer experience, while being able to shop from a full range of food and groceries.

“Coles Local Camberwell will be a sought-after destination for locals with plant-based diets, with our vegan and vegetarian speciality range exceeding 220 different products,” he said.

“Camberwell will also be the first Coles Local store with Click & Collect, allowing customers to order their favourite exclusive Coles Local products online to be picked up in store.”

Kerry Daly, manager of the Camberwell Traders’ Association, said the new Coles Local is an impressive addition to Camberwell Junction’s diverse range of shops.

“It is great to see a supermarket offering something different and catering to the evolving needs of customers,” she said.

“I particularly commend the many sustainable shopping options available at Coles Local in Camberwell Junction, as many of our shoppers have shown a keen interest in reducing waste in recent years.”

Speciality sections and huge range of products drive point of difference

The new Coles Local in Camberwell Junction has cemented itself as a leading supermarket for offering speciality sections, in addition to housing some of the largest range of products.

For instance, the store’s speciality cheese section houses more than 120 cheeses including an extensive range of Australian-produced cheeses, with premium imported cheeses from France, the UK and Italy.

The store’s in-house cheese specialist Tina Halastanis will assist customers with advice on local and European cheese pairings for the perfect picnic, platter or plate.

“When choosing cheese, I encourage people to try something they perhaps haven’t tried in the past, to explore the different types of cheeses and maybe discover something new they love. I’m so excited to see the range at Coles Local Camberwell come to life,” she said.

To complement the cheese, shoppers are able to pick up warm flat breads and loaves from the bread warmer, delivered fresh daily by local artisan bakeries.

The store also hosts the largest ice-cream selection of any Coles Local store, including sweet treats from gourmet Australian producers Pat & Stick’s and Serendipity. The single-serve ice-cream wonderland includes mini Choc Tops and the new Pat & Stick’s Rollettes.

As part of the new-look store, Coles commissioned local artist Guy Shield to decorate the internal wall with a mural capturing the essence of Camberwell, including its parks, cafe culture and markets.

Coles Local Camberwell is located at 13-14 Burke Ave, Camberwell (inside Camberwell Place shopping centre) and is open daily.